Interim LAFD Fire Chief Appoints Public Information Director

Friday, February 14, 2014 |

LOS ANGELES — On Thursday, February 13, 2014 Interim Los Angeles Fire Chief James Featherstone announced the hiring of Peter Sanders as the Los Angeles Fire Department’s first Public Information Director, a key executive appointment.

Sanders will work closely with Chief Featherstone, his Chief of Staff Ronnie Villanueva, and the entire command staff on all aspects of public information and communications.

“I am very pleased to be able to bring Peter onto the LAFD team in this new role,” said Chief Featherstone. “His background in public affairs, journalism, and as a paramedic, perfectly positions him to help tackle both the daily and strategic communications needs of the Department.”

Sanders will join the Community Liaison Office. He will work with current Community Liaison Officer, Battalion Chief Stephen Ruda and Captain II Jaime Moore, Public Information Officer and Commander of the Community Service Unit. The unit also includes the three Public Service Officers who staff the LAFD Emergency Public Information Center around the clock.

Prior to the LAFD, Sanders worked as Deputy Mayor for Communications for former Los Angeles Mayor Antonio Villaraigosa. He joined the Mayor’s office from the Los Angeles bureau of The Wall Street Journal, where he spent seven years as a staff reporter.

Before becoming a journalist he spent six years working as a paramedic in both California and Texas. He holds an M.A. in Print Journalism from the USC Annenberg School for Communication & Journalism and a B.A. in Political Science from Bates College. He received his paramedic certification from Daniel Freeman Hospital Paramedic School in Inglewood, Calif.

He currently serves as a Public Affairs Officer in the United States Navy Reserve and is attached to a public affairs unit in Coronado, Calif.

Submitted by Katherine Main, Spokesperson
Los Angeles Fire Department


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