On Saturday, December 26, 2009 at 10:14 AM, 9 Companies of Los Angeles Firefighters, 5 LAFD Rescue Ambulances, 1 Rehab Unit, 1 Hazardous Materials Team, 2 EMS Battalion Captains, 2 Battalion Chief Officer Command Teams and 1 Division Chief Officer Command Team, a total of 69 Los Angeles Fire Department personnel under the direction of Battalion Chief Jose S-Cronenbold, responded to a Greater Alarm Structure Fire at 12011 Victory Boulevard in North Hollywood.

Firefighters arrived quickly to discover light smoke showing from one mid-block 2 story building in a row of commercial businesses.

While firefighters attacked stubborn flames on the first floor, their colleagues swiftly rescued a pair of trapped second floor occupants at the rear of the building via ladder, as additional firefighters guided a third person from the structure.

The fire was skilfully confined within one office containing dense storage of combustible items, and extinguished in just 25 minutes.

Following their initial medical assessment at the scene, the rescued trio -- a woman and two men, declined treatment or transportation. No other injuries were reported.

Loss from the fire is still being tabulated. The cause of this mid-morning blaze was categorized as accidental.

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Submitted by Brian Humphrey, Spokesman
Los Angeles Fire Department