It's certainly no secret that the Los Angeles Fire Department is an active participant in today's 'Social Media' arena.
While the LAFD News & Information blog remains the springboard for many 'Web 2.0' projects in the LAFD Lab (more about that soon), we can't overlook the immense popularity of LAFD on Twitter.
Though we remain honored that former Twitter CEO Jack Dorsey mentioned LAFD during his keynote presentations, we'll admit the heartiest of smiles come when we least expect them...
Enjoying an off-duty cup of coffee with LAFD spokesman Ron Myers the other day, we soon heard the familiar sound of our colleagues responding to a distant emergency. Not thinking too much of it (there are an average 2,104 LAFD responses each day), we heard a customer wonder aloud where the sirens were headed.
Ron and I nearly choked on our coffee simultaneously when the barista, glancing at her cell phone, answered confidently "It probably isn't anything major, or the LAFD would have Twittered about it".
Ah, the magic of direct information management - and even more so, a helpful apron-wearing participant of our 'LAFD Everywhere' initiative.
She still may be wondering why two strange men returned happily to fill her tip jar, but it was clearly our pleasure to know LAFD messages were reaching *exactly* who and where we had hoped.
Which brings us to share this amusing video that inspired the title of this blog post:
At a recent seminar, Jim Tobin of Ignite Social Media shared a favorite example of social media right and wrong. Needless to say, we're glad he understands our mission of giving - even if he didn't recognize the photo of you-know-who.
Thanks to Jim - and at least one tireless barista, we remain devoted to helping you lead safer, healthier and more productive lives, one Tweet at a time!
Do you have a favorite "Social Media" tool, website or service you think the LAFD should be using?
If so, please let us know about it in the comments below...
Submitted by Brian Humphrey, Spokesman
Los Angeles Fire Department