Local Business Suffers Extensive Damage in Greater Alarm Fire

Monday, June 04, 2007 |

On Monday, June 4, 2007 at 9:26 PM, 10 Companies of Los Angeles Firefighters, 4 LAFD Rescue Ambulances, 1 Arson Unit, 2 Urban Search and Rescue Units, 1 Hazardous Materials Team, 3 EMS Battalion Captains, 3 Battalion Chief Officer Command Teams, 1 Division Chief Officer Command Team and DOT, all under the direction of Battalion Chief Jack Wise responded to a Greater Alarm Structure Fire at 3201 S. San Pedro St. in the South Los Angeles/Newton area.

The look on the faces at the OCD Dispatch center said it all when the call for help came over the radio. "This is LAPD airship requesting resources for a structure fire in two, 1 story commercials, 25 foot by 150 foot, with fire showing through the roof." Can you feel the palms getting all sweaty, muscles tightening and adrenaline starting to get the old heart pumping?

On arrival, Fire Department resources recognized the compromised roof of the 25 foot by 75 foot structure and quickly initiated forcible entry, opening all access points for the aggressive use of hand lines to attack the fire. The only exposure was a one story, Type IV metal clad building used for storage, that suffered smoke and heat damage to its contents. It took the men and women of the Los Angeles Fire Department only 14 minutes to gain control of the blaze.

The business, Botanica Store Toribio, suffered extensive content damage. The business held candles, religious artifacts and exotic birds. Six large birds did not survive the fire. The cause of the fire is undetermined and the dollar loss was estimated at approximately $150,000 ($50,000 structure, and $100,000 contents).

Thanks PD. Now you know how we feel when we see a lot of the red stuff!

Submitted by d'Lisa Davies
Los Angeles Fire Department


Anonymous said...

Could you please just state the facts of the incident without all of the hyperbole (sweaty palms, heart pumping, etc.) We are professionals and as such perform our job as required. The Firefighters I work with do not get excited at the red stuff.

The commentary posted on this sight is getting a little over the top. The members of the LAFD would like just the facts of the incidents we respond to. Nothing more, nothing less. Leave the spectacular language to someone else.

An LAFD Firefighter

Anonymous said...

I agree with the previous comment. However, I still believe that you should continue your great descriptions of our incidents. You and you alone can put things in perspective without all of the hoopla. The other PIO's are merely trying to mimic you much to their detriment. It is true we are a professional organization who doesn't get excited at the "red stuff". Let Ms. Davies present the facts in direct terms and phrases and you keep being yourself.

Anonymous said...

TO: LAFD Firefighter

If you are an actual firefighter with the City of Los Angeles you would not come onto a message board aimed at the public and slam another member of our department.

If you say that you don't get excited a about the red, why are you still doing this job? You probably only have 3years on and you are on our web site posting negative comments that the public can view.

Use your head. This site is not meant for you.


YOu guys do a great job at keeping the public informed, please keep up the good work.

Anonymous said...

Hello “An LAFD Firefighter”. I’m sure that d'Lisa Davies meant no disrespect to you and your fellow firefighters. I’m glad they elected you as their spokesperson. Please accept my apology on behalf of the entire country. I understand how offensive hyperboles can be. Call Larry Parker, you might have some sort of legal recourse in this matter. Many of us don’t know what it is like to have all of your experience. I can honestly tell you in my 36 year LAFD career I never once got excited. We went to several fires a day, much like I’m sure you do at your busy assignment. It’s very frustrating reading about adrenaline, I’m sure. If you would like to discuss this matter further, feel free to email me at pound_sand@jam-it.com. Thank you, writers, for all of your colorful stories. -LAFD retired.

Anonymous said...

d'Lisa, I am sure that you mean well in the descriptions of the fire, however, consider keeping it a little more professional and not quite as colorful. Your normal writing has been good, yet lately you seem to be writing "Stories" and not after action reports....just my thoughts.

Anonymous said...

To the two anonymous posts who were upset at my post, all I can say is relax. The blog is for everyone (LAFD members included), not just the public. I did not "slam" any LAFD member. I merely expressed the viewpoint of my co-workers I have talked to about the recent descriptions of incidents. I did not name any PIO/PSO by name. I agree with LAFD AO. The blog should continue, but the writers each need to find and use their own unique style. Brian always asks how to improve the site, so I provided some sincere, yet respectful input. To answer your question, I have been on the LAFD for over 20 years. Nice touch by the way with the crude humor, ie; e mail address jam it pound sand.com. It gave me a laugh.


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